PressBear Privacy Policy

Introduction

This Privacy Policy is intended to inform you about the nature of personal data (hereinafter referred to as "data") that "PressBear" processes, the purposes of this data processing, and the extent to which it occurs. This Privacy Policy applies to all personal data processing conducted by PressBear, including the provision of our services on our websites, mobile applications, and external online presences such as our social media profiles (collectively referred to as "online offer").

The terms used in this policy are gender-neutral.

Overview of Processing

Types of Data Processed

  • Inventory Data
  • Payment Data
  • Location Data
  • Contact Data
  • Content Data
  • Contract Data
  • Usage Data
  • Meta, Communication, and Procedural Data

Categories of Data Subjects

  • Customers
  • Interested Parties
  • Communication Partners
  • Users
  • Business and Contract Partners

Purposes of Processing

  • Provision of Contractual Services and Customer Service
  • Contact Requests and Communication
  • Security Measures
  • Direct Marketing
  • Range Measurement
  • Tracking
  • Office and Organizational Procedures
  • Administration and Response to Inquiries
  • Feedback
  • Marketing
  • Profiles with User-Related Information
  • Provision of our Online Offer and User-Friendliness
  • Information Technology Infrastructure

Relevant Legal Bases

The legal bases under the General Data Protection Regulation (GDPR) on which we rely for processing personal data are as follows:

  • Consent (Art. 6 (1)(a) GDPR): The data subject has given consent to the processing of personal data for one or more specific purposes.
  • Performance of a Contract and Pre-Contractual Requests (Art. 6 (1)(b) GDPR): Processing is necessary for the performance of a contract to which the data subject is party or to take steps at the request of the data subject before entering a contract.
  • Legal Obligation (Art. 6 (1)(c) GDPR): Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Art. 6 (1)(f) GDPR): Processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.

In addition to the GDPR, national data protection regulations may also apply. In Germany, for instance, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG) and state data protection laws enforce additional obligations and rights.

Security Measures

We undertake appropriate technical and organizational measures to ensure a level of security appropriate to the risks, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of the processing as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons.

Such measures include, but are not limited to, ensuring the confidentiality, integrity, and availability of data through controlled physical and electronic access, data input, data transmission, securing availability, segregation of duties, and data minimization. Furthermore, we adopt privacy-by-design and privacy-enhancing default settings during the development and selection of software, hardware, and all procedural aspects.

Transfer of Personal Data

In instances where personal data is transferred or disclosed to other entities, we ensure compliance with applicable legal requirements and the rights of data subjects. This includes contracting appropriate agreements to secure the transferred data with third parties, such as IT service providers or content providers integrated into our websites.

Data Processing in Third Countries

When processing personal data in third countries (outside the European Union or the European Economic Area), this is done in accordance with regulatory requirements unless an explicit consent or another legal requirement mandates such a transfer. Generally, processing occurs only in third countries with recognized levels of data protection or with implementing specific safeguards like the EU Standard Contractual Clauses.

Deletion of Data

We delete personal data in accordance with the legal requirements as soon as the consent for processing is revoked, or when other permissions cease to apply, such as if the purpose for which the data was collected no longer exists. If the data cannot be deleted due to lawful retention obligations, their processing will be restricted accordingly.

Use of Cookies

Cookies, small text files, help us store information on end devices and retrieve such information for a variety of purposes, such as functionality, security, user preferences, and for analytical purposes. Consent from users will be obtained where legally required for the use of cookies:

Types of Cookies

  • Temporary Cookies (Session Cookies): Deleted when the user exits the online offer.
  • Permanent Cookies: Remain after the session and are used for various functions, such as preserving user preferences.

Consent & Opt-Out

Users can revoke consent at any time and control cookie settings through their browser, but this may affect service functionality. Furthermore, users can use services like aboutads.info or youronlinechoices.com to manage cookie settings for marketing purposes.

Business Services

In processing data from our business partners and customers, we adhere to the contractual and legal requirements to fulfill agreed-upon services and obligations.

Processed Data Types

  • Inventory Data
  • Payment Data
  • Contact Data
  • Contract Data

Legal Bases

  • Performance of a Contract and Pre-Contractual Inquiries (Art. 6 (1)(b) GDPR)
  • Legal Obligation (Art. 6 (1)(c) GDPR)
  • Legitimate Interests (Art. 6 (1)(f) GDPR)

Provision of the Online Offer and Web Hosting

User data is processed to deliver and ensure the functionality of our online services, and IP addresses are necessary to serve content to the user’s browser or device.

Processed Data Types

  • Usage Data
  • Meta, Communication, and Procedural Data

Blogs and Publication Media

User data is processed in order to provide communication and publication services online, ensuring security and usability.

Processed Data Types

  • Inventory Data
  • Contact Data
  • Content Data
  • Usage Data

Legal Bases

  • Legitimate Interests (Art. 6 (1)(f) GDPR)

Contact and Request Management

We process user data during inquiries to respond effectively and to handle any business relationships.

Processed Data Types

  • Contact Data
  • Content Data
  • Usage Data
  • Meta, Communication, and Procedural Data

Legal Bases

  • Legitimate Interests (Art. 6 (1)(f) GDPR)

Newsletters and Electronic Notifications

We send electronic notifications based on user consent or existing legal permission, complying with the double-opt-in procedure for registration and data logging.

Contents

  • Information about our services and promotions

Opt-Out

Users can revoke consent and unsubscribe via a link included in every newsletter.

Advertising Communication

Personal data is processed to facilitate advertising communication via email, mail, phone, or fax, subject to consent and users' rights to opt-out at any time.

Processed Data Types

  • Inventory Data
  • Contact Data

Web Analysis, Monitoring, and Optimization

To enhance our online services, we evaluate visitor flows and user behavior, using data pseudonymization measures where appropriate.

Processed Data Types

  • Usage Data
  • Meta, Communication, and Procedural Data

Legal Bases

  • Consent (Art. 6 (1)(a) GDPR)

Example Service

  • Google Analytics

Online Marketing

We engage in marketing activities by processing pseudonymized user data to show relevant content and measure engagement.

Processed Data Types

  • Usage Data
  • Meta, Communication, and Procedural Data

Opt-Out

Options through your browser settings or specific user agreement terms with third-party services, such as youronlinechoices.eu.

Customer Reviews and Rating Procedures

To validate and optimize our services, we engage in review and rating procedures, involving user anonymized or pseudonymized data.

Processed Data Types

  • Contract Data
  • Usage Data
  • Meta, Communication, and Procedural Data

Legal Bases

  • Legitimate Interests (Art. 6 (1)(f) GDPR)

Social Media Presence

We manage online presences within social networks to communicate with users and provide information about our services, with the recognition of data processing regulations pertinent to such platforms.

Processed Data Types

  • Contact Data
  • Content Data
  • Usage Data
  • Meta, Communication, and Procedural Data

Legal Bases

  • Legitimate Interests (Art. 6 (1)(f) GDPR)

Plugins and Embedded Functions

We embed content from various third-party providers to enhance our online service offerings whilst ensuring user data protection and privacy.

Processed Data Types

  • Usage Data
  • Meta, Communication, and Procedural Data

Legal Bases

  • Legitimate Interests (Art. 6 (1)(f) GDPR)

Example Services

  • Google Fonts
  • Google Maps
  • YouTube

Changes and Updates to the Privacy Policy

Users are encouraged to regularly review this Privacy Policy for updates, especially when changes necessitate actions or new consents.

Rights of Data Subjects

Under the GDPR, data subjects possess rights including, but not limited to:

  • Right to Object
  • Right to Withdraw Consent
  • Right of Access
  • Right to Rectification
  • Right to Erasure
  • Right to Data Portability
  • Right to Lodge a Complaint with a Supervisory Authority

For detailed exercise of rights, please refer to Articles 15 to 21 GDPR.


Contact Information:

PressBear Data Protection Officer

[Contact Details]

For any further inquiries related to our privacy practices, please email [[email protected]].